Last Updated: May 18, 2026
This Privacy Policy describes how Porch.com, Inc. (“Porch”), doing business as PGM LeadConnect (“PGM LeadConnect” or “we”), collects, uses, and shares information about you. PGM LeadConnect is a lead aggregation business that connects contractors and home services professionals (“Professionals”) with verified homeowners ready to start home improvement projects. Our website and services are directed at Professionals seeking to grow their businesses through our lead programs.
This Privacy Policy applies to personal information we collect when you access or use our websites, mobile applications, telephone service, or other platforms or properties (the “Properties”), use our products and services (individually and collectively with the Properties, the “Services”) or otherwise interact with us. This Privacy Policy also applies to personal information we collect from other sources, including our parent company and its subsidiaries (each, a “Porch Group Company”), third-party lead providers, and homeowner information that Professionals provide to us in connection with their use of the Services.
By “personal information,” we mean information that uniquely identifies an individual, such as your name, email address, or government-issued identification number (such as your driver’s license number or social security number); your unique financial information, such as your credit card number; and information that we link to your unique identifier(s) or unique financial information. If information is de-linked or de-identified, we do not consider it to be personal information. For example, your postal address would not be personal information if it were included in a list of addresses without names or other unique identifiers. Business information (such as the name of a business or the business address or phone number) is not personal information.
When a person interacts with us through our Properties, it is typically in a business capacity as a Professional, or as a representative of such business interested in our lead programs. Even in business interactions, however, individuals may provide us with their name and other personal information. We collect and use that personal information to interact with you as described in this Privacy Policy. Any homeowner may request that their information be removed from our lead database. See the section below entitled “Managing Your Personal Information.”
References to PGM LeadConnect also include companies providing services to PGM Lead Connect, the Porch Group Companies, and our business partners, to the extent that such parties are collecting, using, or sharing personal information for or on behalf of PGM LeadConnect. This Privacy Policy applies to information collected by those companies only when they provide such information to PGM Lead Connect.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by posting the updated Privacy Policy on our website and updating the effective date at the top of this Privacy Policy. If we make material changes, we will provide you with additional notice (such as adding a statement to our website or sending you an email notification).
If you do not agree with the terms of this Privacy Policy, please do not continue using the Services.
We collect information you provide directly to us. For example, we collect your name, email address and other information when you fill out a registration or inquiry form, contact us about our lead programs, or otherwise transact business with us; subscribe to our promotional marketing programs; request customer support; or otherwise provide us with content that includes personal information.
When you access or use the Services or when we send you emails, we and our advertisers may use tracking technologies to automatically collect information about you. Please see our Cookie Policy to learn more about these technologies, how we use them, and how to manage or disable them. Automatically collected information may be associated with your unique browser, device identifier or Internet Protocol (IP) address, but we do not consider it to be personal information unless it is linked to your unique identifier(s).
Automatically collected information includes:
When you call us, when we call you, or when we connect calls, we may monitor and/or record those calls for quality assurance and customer satisfaction purposes. In those jurisdictions where consent is required for a party to record a telephone call, you consent to us recording such calls. We treat the records of these calls, when linked to your unique identifier(s), as personal information.
The Porch Group Companies provide PGM LeadConnect with information they collect from their customers and business partners. For example, if you have interacted with another Porch Group Company, that company may provide your information to us to allow us to offer relevant services to you or to keep our records updated.
We may also obtain homeowner and consumer information from third-party lead providers and data providers, and public sources. We may also receive homeowner and consumer information from Professionals in connection with their use of the Services, such as when a Professional provides feedback or updates regarding a lead or in a project posting or other user submission on the Properties. We may combine personal information we have about an individual (for example, an email address) with information obtained from other sources (such as name, telephone number, and mailing address).
We may use live chat, chatbot, or other messaging tools on our website to assist Professionals with sales inquiries, account support, or general questions about the Services. These tools may collect and process the information that you voluntarily provide during a chat session, including any personal information.
We may also use automated or AI-assisted tools to facilitate communications between Professionals and homeowners in connection with our lead programs, such as automated outreach, follow-up messaging, or appointment scheduling on behalf of Professionals. These tools may process personal information, including homeowner contact information and lead details, in order to initiate or assist with those communications.
Communications through these tools may be monitored, recorded, and stored for quality assurance, security, training, and analytics purposes. By using our Services or engaging with communications facilitated through our Services, you consent to such monitoring and recording.
We may engage third-party service providers to operate our chat, messaging, and AI-assisted communication tools. These providers may process chat and communication data on our behalf and in accordance with applicable privacy laws. In some cases, we may also collect metadata related to chat sessions and automated communications, including timestamps, browser type, IP address, device information, and user interaction behavior (e.g., clicks or page visits before and after the chat).
Please do not use our chat tools to share sensitive personal information (e.g., financial account details, passwords, or other confidential information).
We may also aggregate (group) or de-link/de-identify (anonymize) information. Aggregated, anonymized data is not personal information subject to this Privacy Policy, and we may use it to analyze usage of the Services or for any other purpose. We may also share aggregated and/or anonymized information with Porch Group Companies and their business partners. For example, based on the information we have obtained from and about individuals, we may compile a list of addresses that we believe are associated with an individual moving to a new address and provide that list (without any unique identifiers for the individuals) to our business partners.
In the last 12 months, PGM LeadConnect has collected the following categories of personal information from the categories of sources described above. We consider this information to be personal information to the extent that it is information that uniquely identifies you, is unique financial information, or is linked to your unique identifier(s), or if it is defined as personal information by applicable state law.
| Category | Examples |
|---|---|
| Identifiers |
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| Personal information categories listed in the California customer records statute (Cal. Civ. Code § 1798.80(e)) |
|
| Protected classification characteristics under California or federal law |
|
| Commercial information |
|
| Internet or other similar network activity |
|
| Geolocation data |
|
| Professional or employment-related information |
|
| Inferences drawn from other personal information |
|
| Audio, electronic, visual, thermal, olfactory, or similar information |
|
| Biometric information |
|
| Education information |
|
We do not use or disclose sensitive personal information.
In general, we use the information we collect to operate our business, including:
Except as described in this Privacy Policy, we do not sell or rent your personal information to any third party. If we share your personal information, we do so only as follows:
We share information with Porch Group Companies for marketing purposes, to allow them to improve their products and services (such as confirming or supplementing information they have about a person or to classify a person as a mover), in connection with the data, technical, legal, accounting, and other services shared between the Porch Group Companies, and for other internal business purposes. The Porch Group Companies will be bound by the terms of this Privacy Policy with respect to personal information received from Porch and will use that personal information only as described in this Privacy Policy.
A core function of our business is sharing homeowner lead information with Professionals and other clients. We sell, distribute, or otherwise provide homeowner lead data to contractors and home service professionals through our lead programs. We share such information only to the extent we are legally and contractually permitted to do so.
We share information with third-party vendors, consultants, and other service providers that are providing business services to PGM LeadConnect. For instance, we may share information about you with a third-party service provider that hosts the Properties, provides call center or other customer service, sends out emails, serves ads to you on the Properties or on a third-party platform, or monitors or analyzes Services data. Such companies will have access to personal information only as necessary to carry out their work and are prohibited from using it for any other purpose.
We share your personal information when you direct us to do something that requires its disclosure or when you otherwise provide your consent. For example, if you seek homeowner leads through the Services, we may provide your information to homeowners and their information to you.
From time to time, we may offer Services in conjunction with business partners or in connection with partner programs or promotions. If we do so, both PGM LeadConnect and the relevant partner may receive your personal information in connection with that program or promotion.
If you are already a customer of or otherwise have a direct relationship with a business partner of PGM LeadConnect or a Porch Group Company (an “Existing Relationship Company”), we may disclose information about you to that Existing Relationship Company. If you are a match to a customer on the Existing Relationship Company customer list, we may provide the Existing Relationship Company with information such as the groups or segments you belong to (such as mover or homeowner) and demographic information about you and your home (such as estimated household income and square footage), so that the Existing Relationship Company can provide you with more relevant advertising, products and services. We will not give the Existing Relationship Company your contact information, your unique personal identifiers, or your unique financial information unless for another purpose permitted in this Privacy Policy. However, the Existing Relationship Company may already have some or all of that information (because of your existing relationship with them) and they will be able to link you with the other information about you that we provide to them.
When you sign up for and participate in a contest or sweepstakes, we may publicly disclose the name, city and state of winners.
We may disclose your personal information if we believe disclosure is necessary to comply with any applicable law, regulation, or legal process, to cooperate with government or law enforcement, or to avoid legal liability; to resolve complaints or disputes; to investigate and resolve technical issues, security incidents, fraud, abuse, and illegal activities; if we believe your actions are inconsistent with the spirit or language of our user agreements or policies; or to protect the rights, reputation, safety and property of PGM LeadConnect or others.
We may disclose personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business or in a bankruptcy, liquidation, dissolution or similar transaction. In the event that we or all of our assets are acquired in such a transaction, our collected information would be one of the transferred assets.
We do not consider the business information of Professionals to be personal information. Accordingly, we may share Professionals’ business names, owner/proprietor names, business contact information and other information with third parties for any purpose.
In the last 12 months, Porch has disclosed the following categories of personal information for a business purpose to the following categories of third parties:
| Category | Examples |
|---|---|
| Identifiers |
|
| Personal information categories listed in the California customer records statute (Cal. Civ. Code § 1798.80(e)) |
|
| Protected classification characteristics under California or federal law |
|
| Commercial information |
|
| Internet or other similar network activity |
|
| Geolocation data |
|
| Professional or employment-related information |
|
| Inferences drawn from other personal information |
|
| Audio, electronic, visual, thermal, olfactory, or similar information |
|
| Biometric information |
|
| Education information |
|
We take reasonable measures, including administrative, technical, and physical safeguards, to restrict access to your personal information and help protect it from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. For example, when you enter a credit card number on the Properties, we encrypt that information in transit over the Internet and when stored. However, no such measure is 100% secure.
The PGM LeadConnect website may contain links to other third-party websites and services, either directly or through advertisements. PGM LeadConnect is not responsible for the content or privacy practices of websites operated by third parties, including our advertising partners and networks. We encourage you to review the privacy policies of third-party websites and services before providing any information to them.
If you wish to delete your online account, please email us at questions@porch.com. Please note that, even if your account is deleted, information that you chose to provide in a public area of the Services (such as reviews and projects) will remain visible to the public and may remain in the accounts of or be otherwise retained by users, Professionals and other third parties with whom such information has been shared, and we may retain your information as required by law or for legitimate business purposes. We may also retain cached or archived copies of your information.
You may also request to access information or to update or correct inaccurate information by emailing us at questions@porch.com or writing us at 411 1st Avenue S., Ste. 501, Seattle, WA 98104.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Services.
To opt out of being tracked by Google Analytics when using our web-based services, visit https://tools.google.com/dlpage/gaoptout.
Receiving promotional calls, text (SMS) messages, emails and direct mail from PGM LeadConnect is completely voluntary, and you may opt out at any time. To opt out of promotional communications from PGM LeadConnect, you can contact customer service at (855) 494-5972 or email questions@porch.com. You can also opt out of receiving promotional emails by clicking the unsubscribe link in the email, and you can opt out of promotional text (SMS) messages by texting STOP. You may receive a final email or text message confirming your opt-out. Message and data rates may apply.
Please note that even if you opt out, we may still send you non-promotional communications, such as emails about site outages, your online account or service matters related to your account.
Data obtained through promotional communications will not be shared with any third parties for third-party marketing purposes.
To opt out from receiving promotional communications from a Porch Group Company, Professional, or other third party, or to make requests regarding your personal information or other information held by them, you should contact them directly.
Our Services are not directed to children, and you may not use our Services if you are under the age of 16. If we learn that we have collected personal information of a child under 16, we will make commercially reasonable efforts to delete such information from our files.
For those residing in California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia, state law grants you additional rights (see below for information on the rights currently granted by state). You, or your legally designated representative, may submit a request to exercise your rights by completing our online form. Completing the form online will allow us to work on your request more quickly and efficiently, but you can also get help by calling (855) 976-3138. Please see below for more information on our process for verifying we have received a legally valid request.
PGM LeadConnect will not discriminate or retaliate against you if you elect to exercise any legally available rights as described in this Privacy Policy. If you would like an authorized agent to submit a request on your behalf, please send us an email at questions@porch.com for instructions and additional information we need to respond to a request when submitted by a legally authorized agent.
The law requires that we validate the identity and legal authority associated with certain personal information requests, including for customers residing in states granting additional rights as set out below. As a result, we may require that you take additional steps to validate your identity and legal authority, particularly where you make a request through our online form. Should you fail to confirm your request within the relevant timeframe and/or fail to provide the additional information requested, your request will be considered unvalidated and closed.
We will provide a response to any personal information request within the timeframe required by law. If we cannot substantively respond to your request in a timely manner, we will notify you and provide the reason for the delay.
Under certain circumstances, we may not be able to fulfill your request, such as when doing so would interfere with our regulatory or legal obligations, where we cannot verify your identity, or if your request involves disproportionate cost or effort. But we will respond to your request within a reasonable time, as required by law, and provide an explanation.
California law requires that we provide certain disclosures, including a description of legal rights, to those who reside in the state of California. If you are a California resident, this section applies in addition to all other applicable rights and information contained in this Privacy Policy.
For California disclosures, please see the Information We Collect and How We Use The Information We Collect sections above for information about the categories of personal information we collect and categories of recipients to which we have disclosed such information over the preceding 12 months.
As a California resident, you have the right to request:
To exercise the access and deletion rights described above, you may submit a verifiable consumer request to us by either:
In addition, California law also gives you the right to request that we limit the use of your “sensitive” personal information. PGM LeadConnect does not use any sensitive personal information to make inferences about you and uses sensitive personal information only for reasons set forth in this Policy and as permitted by the California Consumer Privacy Act.
The rights granted to you under California law may provide us with exceptions to fulfilling your request, including where we need to retain the information to fulfill a legal obligation, complete a transaction with you, prevent fraud or any other purpose permitted by law.
Should you wish to appeal a determination we have made with regard to your personal information request, send an email to privacy@porch.com within 14 days of receiving a final response from us. Include “Data Subject Rights Appeal” in the subject line of your email, and provide your name, the email address associated with your request and any relevant information for us to investigate your appeal. We will provide a response to your request for an appeal within a reasonable time and in accordance with applicable law.
Do not sell or share my personal information. As described above, we may work with certain advertising partners to show ads that are targeted to your interests. These activities may be considered “selling” or “sharing” of your personal information under California law. To opt out of these activities, you must submit a request using our online form and adjust settings for each device and browser you use with the Properties. We do not knowingly ‘sell” or “share” the personal information of consumers under 16 years of age.
Certain state laws (see above for information on which states have enacted privacy laws) require that we provide certain disclosures, including a description of legal rights, to those who reside in these states. If you are a resident of any of these states, this section applies in addition to all other applicable rights and information contained in this Privacy Policy.
As a resident of these states, you have the right to request:
For our customers residing in Delaware, Maryland, or Oregon, you also have the right to request that we provide you with a list of the third parties we share personal information with.
To exercise the access and deletion rights described above, you may submit a verifiable consumer request to us by either:
The rights granted to you under applicable law may provide us with exceptions to fulfilling your request, including where we need to retain the information to fulfill a legal obligation, complete a transaction with you, prevent fraud or any other purpose permitted by law.
Should you wish to appeal a determination we have made with regard to your personal information request, send an email to privacy@porch.com within 14 days of receiving a final response from us. Include “Data Subject Rights Appeal” in the subject line of your email, and provide your name, the email address associated with your request and any relevant information for us to investigate your appeal. We will provide a response to your request for an appeal within a reasonable time and in accordance with applicable law.
Other than as set forth in this Policy, we do not collect or process personal information that may be considered “sensitive” and subject to the state privacy laws. We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.
PGM LeadConnect retains personal information as long as it is needed for business or legal purposes. We retain transactional information for at least seven years to ensure we can perform legitimate business functions, such as accounting for tax obligations. We also retain your information as necessary to comply with our legal obligations, resolve disputes and enforce our terms and policies.
PGM LeadConnect’s website and services are hosted and performed in the United States. This Privacy Policy is subject the laws of the United States of America and the State of Washington, without regard to conflict of law principles. If you reside outside of the United States, you are responsible for complying with local laws in connection with your use of the Services, and you consent to the collection, transfer, storage, and use of your personal information in the United States in accordance with this Privacy Policy.
The laws governing processing of personal information vary depending on the jurisdiction in which you reside. To the extent the laws of your jurisdiction are more restrictive than the terms of this Privacy Policy, it is PGM LeadConnect’s policy to follow the requirements of those laws to the extent those laws are applicable to PGM LeadConnect’s activities or your personal information.
Please address comments or questions about this Policy to questions@porch.com or write to us at the address below.
Porch.com, Inc. d/b/a PGM LeadConnect
Attn: Privacy Policy
411 1st Ave S., Ste. 501
Seattle, WA 98104